Philanthropy
In 2003, Ashanti partnered LidRock and the San Francisco-based Family Violence Prevention Fund (FVPF) to raise awareness about the issue of domestic violence during National Domestic Violence Awareness Month and to distribute the "Rain On Me" mini-movie using LidRock’s unique platform. Proceeds from the $5 mini-disc went towards helping to stop domestic violence. Ashanti also recorded a public service announcement that appeared in more than 4,000 film screens and reached millions of people. Ashanti also gives back by raising money for sickle cell research and she is active in helping the Make-A-Wish Foundation stating, "I’ll go and do just about anything for them." In 2005, Ashanti helped by recording public service announcement and raising money for the Southeast Asia tsunami disaster. Later that year she helped raise money for the Hurricane Katrina victims and storm evacuees. In 2008, Ashanti, along with others celebrities, taped a PSA to help stop violence and discrimination towards the LGBT community in response to the death of Lawrence King, an eighth-grader at E.O. Green Junior High School who was shot because of his sexual orientation and gender expression. That same year, she launched a special on-line campaign called "I Declare Me..." with Wal-Mart. The campaign's core is a very personal focus on the self-definition and empowerment of women across the United States, with its home base at Ashanti's official website. The campaign creates a safe and inclusive on-line space to for women to share testimonies on the site. Participants are able to openly declare their own breakthroughs, revelations, struggles and victories in every life area they choose: career, birth, death, relationships, and personal situations. "I Declare Me..." also invites women to a virtual discussion with Ashanti on such issues as voter registration, teen obesity, and other concerns facing women today.
In September, 2008, Ashanti, along with other artists Mariah Carey, Beyonce, Mary J. Blige, Rihanna, Fergie, Sheryl Crow, Miley Cyrus, Melissa Etheridge, Natasha Bedingfield, Keyshia Cole, Ciara, Leona Lewis, LeAnn Rimes and Carrie Underwood, teamed up for the song "Just Stand Up". The charity tune for cancer was conceived by Antonio "L.A." Reid, who produced it with longtime creative colleague Kenny "Babyface" Edmonds. All 15 singers shared the stage to perform the song live on Sept. 5 2008 during the "Stand Up to Cancer" television special, which aired simultaneously on ABC, NBC and CBS, and helped raise $100 million dollars for cancer research.