Murder Inc.
Ashanti was first noticed by Murder Inc. mastermind Irv Gotti because her beauty, dancing, and acting, in addition to her vocal skills. Ashanti initially asked him to produce a few demo songs for her to record so she could say she had some strong tracks by the big time producer but Gotti had a different idea. He asked her to pen hooks for his rap artists and to perform with them in duets, Ashanti providing the melodic response to their call. Ashanti was first featured as a background vocalist on rapper Big Pun's song "How We Roll". In the same year, Ashanti was featured on fellow labelmate Cadillac Tah's singles "Pov City Anthem" and "Just Like a Thug".
She also appeared on the 2001 The Fast and the Furious soundtrack as a featured artist on Vita's 2001 hip hop remake of Madonna's "Justify My Love" and on the solo track "When a Man Does Wrong". She appeared as a background vocalist on "I'm Real" (Murder remix), a collaboration by labelmate Ja Rule and Jennifer Lopez (she also appeared in the music video for "Aint It Funny" (Murder remix), the second duet between Lopez and Rule, for which she wrote and also sang background vocals on), and was featured on Fat Joe's "What's Luv?" and Ja Rule's "Always on Time". "What's Luv?" and "Always on Time" were released simultaneously and became two of the biggest hit songs of 2002. Ashanti became the first female to occupy the top two positions on the U.S. Billboard Hot 100 chart simultaneously when "Always on Time" and "What's Luv?" were at numbers one and two, respectively.