Early career
When Ashanti was fourteen, she was discovered by P.Diddy's Bad Boy Records. Initially, she went to Bad Boy Records and sang one of Mary J. Blige's songs in front of P.Diddy and Biggie Smalls. After being impressed by her singing ability, Diddy pulled out a bottle and told her it was his new fragrance, which he said he loved. After one sniff, Ashanti said, "Oh pew, it stinks. I hate it!" Diddy started laughing, stating it was a test to judge her character. In the end, due to a bad contract, Ashanti did not sign with Diddy. This ultimately led to a record deal with Jive Records in 1994. This relationship soured when Jive tried to make Ashanti into a pop singer.
Ashanti subsequently involved herself in schoolwork, cheerleading, and running on her school's track team. She was an honor student in English and belonged to the English club where she began writing poetry. She was also in the Drama club and performed in a few plays. She was a star athlete, playing baseball, soccer, and badminton; however, her skills in the 100- and 200-meter dash as well as the triple jump, her specialty reaching as far as 35 feet,earned her athletic scholarships to Princeton & Hampton and got her scouted by the Olympic committee. Instead, she put college pursuits aside when Epic Records approached her with a contract in 1998. However, the label's management changes quickly made Ashanti a low priority. She continued to perform at local New York clubs and began hanging out at the Murder Inc. recording studio, hoping for another big break.