Concrete Rose (2004-2005)

Ashanti Douglas Blog

Before Concrete Rose was released, Ashanti did some major promotion for her single Only U, when she premiered it at the 2004 Vibe Music Awards. In 2004, Ashanti was invited back to perform at VH1's Divas 2004. She appeared on stage with Patti LaBelle, Gladys Knight, Jessica Simpson, and others. She performed Diana Ross' single "I'm Coming Out", and she performed a soul-influenced rendition of Chaka Khan's funk driven "Ain't Nobody". Later that year Ashanti collaborated with male R&B newcomer and labelmate Lloyd on the song "Southside", which was released as his debut single and was a moderate hit. "Wonderful"-with Ja Rule and R. Kelly-peaked at number five in the U.S. and at number one in the UK, and "Jimmy Choo" with rapper Shyne reached number fifty-five on the Billboard Hot R&B/Hip-Hop Singles & Tracks chart. Alongside artist such as Wyclef Jean, Mary J. Blige, Eve, Brandy, Fabolous, Jadakiss, Missy Elliott, and many others, Ashanti participated in a cover of "Wake Up Everybody" in support of ACT, the left-leaning political action committee.

In December 2004, Ashanti released her third studio album, Concrete Rose, the title of which took on Tupac Shakur's pseudonym "The Rose That Grew from Concrete". The album debuted at number seven in the U.S with first week sales of 254,000 copies, and eventually sold just under a million copies. The album was certified Platinum in the U.S. The first single, the gold-certified "Only U", reached number thirteen on the Billboard Hot 100 and became her biggest hit in the United Kingdom, peaking at number two. Ashanti received praise from critic for her vocals on the second single, the ballad "Don't Let Them", but it garnered little chart success after Def Jam refused to fund a music video due to Irv Gotti's legal troubles during his money laundering trial. The singer used her own money to deliver the second video to her fans, with Gotti acting as director. The single was released only in the U.S., where it failed to chart, and the UK, where it reached the lower end of the top forty. In 2005, Ashanti graced the stage at the MTV Japan Music Awards, where she performed her hit single, Only U. She also won a style award during the show. She performed alongside huge acts like Mariah Carey and Korean star Rain.

After the release of Concrete Rose, Ashanti released the DVD Ashanti: The Making of a Star, which was available only for a limited time. The deluxe DVD includes exclusive photo and video shoot footage, music from the albums Ashanti, Chapter II and Concrete Rose, special concert footage, unreleased childhood school performances and behind-the-scenes interviews with family, friends, and fans. The DVD was also repackaged along with the film Coach Carter. Later in 2005, Ashanti was invited to Oprah Winfrey's Legends Ball, which honored some of the most influential and legendary African American women of the twentieth century in the fields of art, entertainment, and civil rights.